That’s a ‘no’ from us

We are committed to protecting your skin’s health while ensuring clean, ethical, and environmentally conscious practices.

To uphold these values, the brand strictly excludes certain ingredients and additives when formulating products that prioritise purity, safety, and transparency.

Animal-Derived Ingredients
We are dedicated to being a vegan brand and take pride in our PETA certification, confirming our committed efforts to avoid the use of animal-derived ingredients in our products
Phenoxyethanol
A preservative used in cosmetics and skincare products. While generally considered safe in low concentrations, there are concerns about its potential for skin irritation and environmental impact.
Formaldehyde
A preservative and disinfectant that can cause irritation, allergies, and is potentially carcinogenic.
PEG Compounds (Polyethylene Glycol)
Often used as emulsifiers or thickeners and may be contaminated with toxins during production.
Synthetic Colorants
Some synthetic colorants can cause allergic reactions and irritation.
Mineral Oil
Commonly used as a moisturising ingredient but can lead to clogged pores and skin irritation.
Triclosan
An antimicrobial chemical that can be harmful to the hormonal system and the environment.
Parabens
Frequently used as preservatives and may cause irritation or allergic reactions.
Phthalates
Used to enhance fragrance and consistency and have been linked to hormone disruptions.
Titanium Dioxide
A white pigment in sunscreen and makeup. While generally considered safe, there are concerns about inhaling nanoparticles and potential harm to the marine environment through excessive use.
Silicones
While providing a smooth feel, they can also clog pores and cause the accumulation of dead skin cells. There are also concerns that some silicones may be difficult to break down and potentially harmful to the environment.
Nanoparticles
Small particles with the ability to penetrate the skin and potentially cause harm. There are also concerns about their potential negative impact on the environment.
Sulfates
Used as foaming agents and can be irritating. There are also environmental concerns as it can be slow to degrade and potentially harmful to aquatic environments.
Isopropyl Alcohol
An alcohol that can be drying and irritating.
Paraffin
A moisturising ingredient in skincare products that may clog pores and have potential long-term negative effects, especially for individuals with acne or sensitive skin.
Prostaglandin
A group of lipids that act as signalling molecules in the body. In skincare, synthetic prostaglandin analogues are used to promote hair growth and enhance the length and density of eyelashes. However, there are concerns and potential side effects associated with the use of prostaglandin analogues, including possible irritations and changes in iris colour when applied near the eyes.